Fractional Creative Director, Lancaster PAYou Have People Making Content
But Is It Building Anything?
Most brands have executors (either in-house or outsourced). What they're missing is someone connecting the dots and turning scattered output into a brand that gets more recognizable over time.
Hi, I’m Cory Fisher!
"I shepherd your marketing content, translating business goals into creative that actually sells."
Fractional Creative Direction
Creative Uplift Consulting
Shoot Production and Direction
THE GAP
Your Content Engine Is Busy,
Your Brand Is Standing Still
Posts go out. Reels get made. Freelancers deliver assets. But nobody's steering.
Without someone connecting the creative to a bigger vision, you end up with a lot of output that doesn't add up to anything.
The result: a brand that's hard to remember. Content that looks different week to week. An internal team spinning their wheels.
That's the gap I fill.
HOW WE WORK TOGETHER
Two Ways To Grow
Creative Uplift
$2000/month
Your team is executing. I help them think more strategically. I acting as a senior creative sounding board, working with an in-house team member to implement and grow into the Creative Director seat.
Whats’ Included
Weekly consulting calls
Creative audits and campaign feedback
Strategic direction and brand nudges
Frameworks and thinking tools your team keeps
Shoot production available as add-on
Right For You If
You have a marketing coordinator or social media manager ready to level up, and want more from your team before spending more outside.
Fractional Creative Director
$7000/month
I embed with your team as your senior creative leader. I set the direction, leading execution, and making sure everything you put out is cohesive, on-brand, and working toward a real business goal.
Whats’ Included
Lead internal marketers, designers & freelancers
Campaign concepting and creative reviews
Shoot production and direction
Weekly meetings, ongoing direction & approvals
Long-term brand and content strategy
Right For You If
You have at least one internal creator and need someone to lead the creative side without hiring a full-time CD.
HOW THIS COMPARES
Pick The Right Tool For Your Stage
The point isn’t to crown one option as “best.” It’s to pick the right tool for your stage, then upgrade deliberately.
Freelancers
If you only need assets and you can confidently direct them yourself, and are ok with a potential lack in consistency.
Agencies
If you want big integrated campaigns, you’ve got budget, and you don’t need quick turnarounds.
In-House Teams
If your volume of content needs are steady, you can fund multiple seats, and have someone able to give clear leadership and direction.
Fractional
If you have a steady volume of content needs, don’t have the budget for an in-house team, and need the nimbleness of freelancers but with more strategic thinking.
MY HONEST TAKE:
Start with freelancers. When you feel the ceiling (inconsistency, no strategy, endless revisions) layer in fractional creative direction. As volume grows you may need an in-house team. Bring agencies in for the big swings. I'll tell you honestly where you are.
Some Of The Brands I’ve Worked With
(No, your brand doesn’t have to start with a B for us to work together)
Ready To Make Your Content Add Up To Something?
Whether you need a creative leader or just a senior voice in the room, let's figure out which way of working makes sense for where you are.