Portfolio
As a Creative Director, my work is more than just the finished assets. It’s the brainstorming, planning, email threads, deployment strategy, and all the behind-the-scenes pieces that remove the friction for you, so you can just enjoy the payoff of a well-executed campaign.
But it can be difficult to communicate everything that goes on behind the scenes so… here’s some finished assets…
Like any e-commerce brand, Beuta has a constant need for content, everything from organic social posts and paid Meta ads to print ads and packaging design. I’ve produced and directed shoots to capture premium video and photo assets, and I’ve also shot phone content when a more authentic, in-the-moment feel is the goal. I work hand-in-hand with Beuta’s internal team to execute and deploy assets that grow the brand and business efficiently.
Breeo is where I cut my teeth as a Creative Director. It was an aggressive cycle of product launches and ad campaigns, with a heavy focus on building a premium brand people actually remember. A big part of my time there was directing and producing multiple ads deployed on linear and connected TV.
While I was at Breeo, I led a talented creative team—photographer, videographer, motion designer, and graphic designers—through rapid growth as we aimed to do more than just sell a product. We were selling a brand.
A short term project, I produced a directed a video to play at their live event to be executed by a motion designer, that communicated the heart behind the brand and highlighted their products. I then took these same video elements into suite of meta ads I personally created for their Q4 push, attempting to capture a range of ad styles to test what works best for them as a brand as they were new to the Meta ad space.
A vintage sungalsses brand started in the late 80’s, I was tasked with delivering content for organic and paid ads. I tried many different styles and concepts seeking answers on what performs best for them as a brand, while also keeping a consitent thread of branded content in the mix so the content doesn’t get dilluted, and then also calling in some favors to do my own geurilla lifestyle shoot as a proof of concept and a push for more branded lifestyle content.
For Metzler Forest Products I was tasked with delivering a variety of print design projects, starting with a very limited set of branding and assets. I went on-site to capture product and property photos to use in the print pieces, then set direction for how the graphic design deliverables would be executed moving forward, keeping the process lean and efficient. I also became a hand model.
